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NEW MEDIA & MORE looks at the news
Pertinent NEW MEDIA and Advertising links:
New ad unit guidelines for online ads
New rich media definitions and guidelines
Best free web analytics software
Bright Ideas for 2008 from Brandweek - Brandweek offers its list of 10 innovative marketing ideas for 2008, along with a list of suggestions from readers. "Each contains the ingredient critical to any good marketing, cleverness, which solves any problem you've got..."
Cell phone cancer warning adds to parental worries
Jul 27 02:22 PM US Eastern | By JOCELYN NOVECK -AP National Writer | http://www.breitbart.com
...Now, there's further ammunition for Morris and other reluctant parents like her to stand firm: The warning last week by the head of a prominent cancer research institute to his faculty and staff. Limit cell phone use, he said, because of the possible cancer risk especially when it comes to children, whose brains are still developing.
FCC approves XM-Sirius satellite radio merger
By JOHN DUNBAR | http://apnews.myway.com
WASHINGTON (AP) | Jul 26, 6:38 AM (ET) -
Sirius Satellite Radio Inc. (SIRI)'s $3.3 billion buyout of rival XM Satellite Radio Holdings Inc. (XMSR) will mean millions of subscribers will be able to receive programming from both services, while executives say it will create huge cost savings for the industry.
TV viewers' average age hits 50
Study: Median age outside the 18-49 demo
By MICHAEL SCHNEIDER | www.variety.com
The broadcast networks have grown older than ever -- if they were a person, they wouldn't even be a part of TV's target demo anymore. According to a study released by Magna Global's Steve Sternberg, the five broadcast nets' average live median age (in other words, not including delayed DVR viewing) was 50 last season. That's the oldest ever since Sternberg started analyzing median age more than a decade ago -- and the first time the nets' median age was outside of the vaunted 18-49 demo.
Fueling the graying of the networks: the rapid aging of ABC, NBC and Fox. The three nets continue to grow older, while CBS -- the oldest-skewing network -- has remained fairly steady.
First preview of Google's Android phone
http://technology.timesonline.co.uk
Owners of the new Google-powered mobile phone will be able to unlock the handset by drawing a secret shape on the screen. Other highlights include a built-in compass that will allow people to orientate maps as they use their phone to scout out a restaurant or venue, and a customisable homepage that lets people bookmark their favourite web pages.
For marketing and advertising resources:
The Links Page of FastZone.com
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photo credit: Alex Bruda | sxu.hu
DAY
Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR
YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467
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by Anne Yeiser
What is your strategy for marketing success? Hugging a whale may be your best
opportunity for growth and profit, that is, aligning your plan with a big success story.
Take Clear Channel Radio, as an example. They recently signed Rush Limbaugh for the deal of the new millennium at $400,000,000 through 2016.
As has been reported in NEW MEDIA & MORE, radio is a challenged medium. Ad revenues are down, but obviously the EIB was not one of the segments losing money. Clear Channel took advice from the personal
and business coaches: "Build on your strengths."
Another example of hugging a whale comes from TIVO. And Amazon.com.
They have teamed up to "turn the television remote control into a tool for buying the products being advertised and promoted on commercials and talk shows."
Also, lots of people are embracing
YouTube. In June YouTube's users "streamed 4 billion video clips ... a 5.3% increase from May's 3.8 billion streams."
Some
new media mavens say Social Media Marketing in venues like YouTube provides better exposure than do Ad Words on Google. From the
Social Marketing Journal: "Visit YouTube or any of the other social media sites and you will see that no matter how big or small the video maker is, if the video is good, it will get seen, voted on and used.
"The moral of this is very clear. Produce good quality videos that entertain and you can sell any message you like. Video marketing is all about getting your product or brand out and into the community. Provide an entertaining video and you can include your products or brand."
One more whale-hug example comes from the mobile marketing enthusiasts who are focusing their application development on the iPhone with its superior capability for delivering the internet.
Read about it. The iPhone is a whale in the sense of being biggest in mobile phone function and quality.
We hope you are enjoying the summer months and that this encouragement to hug a whale will lead to refreshing waters for your sales and marketing.
DAY Communications is enhancing its knowledge by learning
a whale of a program, Microsoft Visual Studio. This endeavor will continue through the autumn and by 2009 we anticipate offering web development assistance in ways now being explored.
We have been working on some open source projects for a Realtor with
Open-Realty.org's cms (under construction) and a website for
mountaineers with a private forum developed by
Simple Machines. These are excellent free offerings from small fish. Don't forget the small fish! Contact DAY for assistance with print or web design.
The information in this eletter is for general
use and while we believe all information to be accurate, it is important to
remember individual situations require individual solutions. Therefore,
information should be relied upon only when coordinated with professional
marketing, advertising or public relations advice.
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