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NEW MEDIA & MORE statistics of interest to advertisers:
8In the USA, 87% of 12-17 year olds
regularly
surf the internet, but only 17% of
people 76+ do. Baby boomers are in the 50%-60% range.
(Source: Wash Post 2/6/06
quoting Pew Internet & American Life Project)
885% of the 2,000 teen-to-twenty-somethings (interviewed by USC MediaLab, Dec
2005) claimed they would choose to listen to music from their MP3 players rather
than traditional radio. 54% said they’d prefer to listen to music via the
Internet as compared to the 30% who chose AM/FM.
85,000 respondents (based in the US and Canada
-
Forrester Research) were found to spend around 10 hours per week on a PC, with 6 hours actively
spent browsing the Internet compared to 13 hours watching TV, 7 hours listening
to the radio, 3.4 hours reading newspapers and 2.4 hours reading magazines. This
puts the Internet second only to TV.
8Several studies, including one by
BIGresearch, found
that Americans have begun multi-tasking in a new arena -- media. The study may change how marketers reach their
target audiences.
Study results examples:
• 69% of males and 76% of females have the TV on while online
• 51% of males and 52% of females read magazines when they have the radio on
• 53% of males and 59% of females watch TV when they read the newspaper |
Treasure Hunt - TO THE MOON- Before 2005 is a distant memory, let's evaluate last year's Inc. 500 list of America's fastest growing private companies. This is a treasure hunt for business opportunities that an analysis of the winners will reveal...
DAY
Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR
YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467
The information in this eletter is for general
use and while we believe all information to be accurate, it is important to
remember individual situations require individual solutions. Therefore,
information should be relied upon only when coordinated with professional
marketing, advertising or public relations advice.
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In the 20th century, "the
wireless" became an essential part of life. AM and FM channels multiplied, even
after television stole the show. Today,
Satellite and Internet stations are the growth icons of
radio.
XM and Sirius satellite radio together have 12 million+ subscribers, opinion
leaders who concern the AM/FM industry. Their influence is evidenced by new
cars that come standard with satellite radio equipment.
Studies have shown that the early adopters of satellite radio were dissatisfied
with AM/FM programming, specifically, "too many commercials."
However, without a doubt,
the terrestrial stations have a good opportunity to challenge the new channels
and reclaim their audiences. The blogs about satellite radio reveal there is
lots of room for improvement in the commercial-free zone.
Nevertheless, radio giant Clear Channel announced in Jan 2005 they were cutting
back the amount of ad time they would sell on the radio each hour, to 15 minutes
per hour.
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The live studio
at XM, the leader in satellite radio |
Via the internet any individual or group today can have their own radio station.
Try www.radio-locator.com to find those that appeal to your interests or
curiosity. It lists 10,000 radio station web pages and over 2500 audio
streams from radio stations in the U.S. and around the world!
The FCC does not require radio personnel to be licensed and does not regulate
streaming audio or webcasts on the Internet. It's a jungle out there!
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Since the start of the 20th century, the
Eiffel Tower has been used for radio transmission. In 1909, a permanent
underground radio center was built near the south pillar.
Since 1957 the tower has been used for transmission of FM radio and TV.
Neither Satellite nor Internet radio can claim this distinction! |
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