Make it pay image

Wouldn’t it be great if you could methodically review all the factors that have a bearing on your advertising with the goal of planning ahead for your best ad program yet? THAT’S what MAKE YOUR ADVERTISING PAY is about.

The MAKE YOUR ADVERTISING PAY package includes two PDF files:

1. BACKGROUND INFORMATION
Simple interactive questionnaire. A mental warm up for Brainstorming.
MakeItPay_Background.pdf (576.33 kb)
2. BRAINSTORMING WORKSHEETS
Ten interactive sections covering every facet of your marketing challenge. Your answers will guide the creative team helping you with all marketing projects.
MakeItPay_Brainstorm.pdf (1.05 mb)

Do the new image

“The company’s most urgent task is to learn to welcome— beg for— demand innovation from everyone.” - Tom Peters

The DO THE NEW materials offer an easy way to initiate a program of innovations within your company. The Contest package includes six PDF files:

1. President's Package
Interactive Letters to enlist Do The New Committee Members
DoTheNew_President.pdf (1.01 mb)
2. COMMITTEE MATERIALS
» Contest Planning Outline
» Employee Contest Materials
» Methods of Rewarding Winners
Note: This file is not created as a form, but rather is for illustrative purposes.
DoTheNew_Committee.pdf (229.60 kb)
3. EMPLOYEE CONTEST MATERIALS
Six interactive forms to run the contest
DoTheNew_Contest.pdf (561.36 kb)
4. IDEA EVALUATION FORM
Interactive Idea Evaluation Form. Calculates scores.
DoTheNew_Evaluation.pdf (1.00 mb)
5. SCORE SHEET
Interactive Score Sheet. Calculates scores.
DoTheNew_ScoreSheet.pdf (544.30 kb)
6. IDEA IMPLEMENTATION FORM
Interactive Idea Implementation Form
DoTheNew_Implement.pdf (545.14 kb)
Full program, not interactive
DoTheNew_Program.pdf (324.33 kb)