Make it pay image

Wouldn’t it be great if you could methodically review all the factors that have a bearing on your advertising with the goal of planning ahead for your best ad program yet? THAT’S what MAKE YOUR ADVERTISING PAY is about.

The MAKE YOUR ADVERTISING PAY package includes two PDF files:

1. BACKGROUND INFORMATION
Simple interactive questionnaire. A mental warm up for Brainstorming.
MakeItPay_Background.pdf (576.33 kb)
2. BRAINSTORMING WORKSHEETS
Ten interactive sections covering every facet of your marketing challenge. Your answers will guide the creative team helping you with all marketing projects.
MakeItPay_Brainstorm.pdf (1.05 mb)

Do the new image

“The company’s most urgent task is to learn to welcome— beg for— demand innovation from everyone.” - Tom Peters

The DO THE NEW materials offer an easy way to initiate a program of innovations within your company. The Contest package includes six PDF files:

1. President's Package
Interactive Letters to enlist Do The New Committee Members
DoTheNew_President.pdf (1.01 mb)
2. COMMITTEE MATERIALS
» Contest Planning Outline
» Employee Contest Materials
» Methods of Rewarding Winners
Note: This file is not created as a form, but rather is for illustrative purposes.
DoTheNew_Committee.pdf (229.60 kb)
3. EMPLOYEE CONTEST MATERIALS
Six interactive forms to run the contest
DoTheNew_Contest.pdf (561.36 kb)
4. IDEA EVALUATION FORM
Interactive Idea Evaluation Form. Calculates scores.
DoTheNew_Evaluation.pdf (1.00 mb)
5. SCORE SHEET
Interactive Score Sheet. Calculates scores.
DoTheNew_ScoreSheet.pdf (544.30 kb)
6. IDEA IMPLEMENTATION FORM
Interactive Idea Implementation Form
DoTheNew_Implement.pdf (545.14 kb)
Full program, not interactive
DoTheNew_Program.pdf (324.33 kb)

nervous man

"Nothing ventured, nothing gained" is especially true in marketing. Successful programs require calculated risk taking. We are in business to help you develop communications programs that will target the right audience--grab attention--relate your message--and be remembered. Achieving that level of impact requires planning, creativity, and a willingness on the part of the client--you--to take some risks.

One agency executive has said: "An advertising agency that shows you work that does not contain some sense of the unexpected - at least a few surprises - is simply not doing its job the way it should. I am quite serious when I say that one of the main responsibilities any advertising agency has is to prepare, propose, and fight for ads that make clients nervous!!"

If you feel nervous after your agency has made a presentation, ask yourself: Is my reaction based on a valid intuition that these creatives simply won't achieve my goals, or am I timid about really making an impact?

Would customers and others consider the program under review refreshing-- inspiring-- meritorious-- clever-- thought provoking-- innovative? Would your competitors wish it was theirs? If so, your nervous feeling is a good sign. And if the program has no breakthrough qualities, why consider it at all?

Breakthrough programs are the way to go in marketing, so relax, and take a risk!

It's fun to peruse the 2015 Inc. 5000 List.

Loot Crate won the national competition for fastest growing company with a 3-year growth rate of 66,789%. In comparison the runner up, Paint Nite, only grew by 36,555%. Both are in the Consumer Products and Services sector.

"The Los Angeles-based Loot Crate sends as many as 650,000 monthly subscribers in 35 countries a box filled with collectibles like a Back to the Future hoverboard replica and a Bill and Ted’s Excellent Adventure T-shirt. The company, founded in 2012 by Chris Davis and Matthew Arevalo, tops this year’s Inc. 5000 list by overcoming shipping strikes, product scarcity, and the uncertain subscription-box economy to succeed in the business of fandom."

Among the top 10 fastest growing national winners are the two consumer product companies and two business products companies. The single categories include: government services, health, retail, advertising & marketing, energy and software.

The top Kentucky winners are graphed using the HTML5 canvas element here, and in the table below.

The hyperlinks in the table below will take you to the company's Inc. 5000 description that includes its url.

2015 RANK COMPANY NAME 3-YEAR % GROWTH REVENUE (millions) INDUSTRY LAUNCHED CITY STATE
215 United Installs 606% $3.4 million Construction 2012 Erlanger KY
611 Legion Logistics 744% $25.5 million Logistics & Transportation 2009 Florence KY
730 Bluegrass Dedicated 614% $8.9 million Logistics & Transportation 2011 Bowling Green KY
750 Capture Higher Ed 509% $5 million Education 2011 Louisville KY
1390 Alliance Cost Containment 452% $4.5 million Business Products & Services 1992 Louisville KY
1475 Studio Calico 279% $7.6 million Consumer Products & Services 2007 Bowling Green KY
1503 21c Museum Hotels 273% $3.5 million Travel & Hospitality 2007 Louisville KY
1878 Nexigen 229% $4.6 million IT Services 2003 Newport KY
2312 Kona Ice 56% $18.2 million Hospitality 2007 Florence KY
2350 Component Supply 163% $3.3 million Logistics & Transportation 2000 Louisville KY

A search for DotNetBlotEngine themes may not turn up as many free offerings as it once did, but some may be found. For a very small amount you can also buy a nice theme from WrapBootstrap.com/

These themes can be easily integrated with DNBE since the app is configured to use Bootstrap.

An example of using the Unify theme with DNBE 3.3 may be viewed at: DayCom.co

Here is how I integrated DNBE with WrapBootstrap's Unify theme.

  1. Start by downloading the BlogEngine3.3 (web) app. I put it in Visual Studio 2013 Projects folder.
  2. Purchase the Unify theme and download it. I left the original version intact so that I could go back to it in case I broke something in my development site. I left it in my Documents folder, but I open it as a website with VS2013 to view the html pages and understand how it should look and function.
  3. Add a folder in the DNBE /Custom/Themes folder and name it "Unify."
  4. Add the css folder with the styles.css and rtl.css files that are in the /Custom/Themes/Standard folder, and likewise add the fonts and images folders as they are in Standard. You may not need these, but you might.
  5. Add the .ascx, html, site.master and other files that are in the /Custom/Themes/Standard folder. Your theme.xml file should reflect the authorship of Unify. You might want to add the site.master from Standard-2015, but I found the code that enables the login which is found at the top of the Standard site.master very helpful.
  6. Add the Unify assets folder (that is inside Unify's HTML folder) and all the folders and files in the Assets folder if you want to experiment with everything. Or, be selective and only add what you plan to actually use.
  7. I also put the css code from the Standard-2015 css Main.css file in a custom.css file in the assets/css folder and adjusted it. You cannot include the body nor h1-6 code if you want to use Unify's theme colors etc.
  8. After this, I published the site to Azure on a practice url to see if it would work. To make it work, you need to adjust your links to stylesheets and scripts in your site.master so that they attach to Unify's files. For example, in the Standard-2015 theme folder, the link to bootstrap.min.css is:
    <link href="css/bootstrap.min.css" rel="stylesheet">
    but in your Unify site, the link in the site.master file will be:
    <link rel="stylesheet" href="/Custom/Themes/Unify/assets/plugins/bootstrap/css/bootstrap.min.css"> This will be true for all the css and script files that you use.
  9. To decide which Unify plugins (etc) you want to use, you can view the html pages in its HTML folder in your development environment. Of course, you will not want to publish these to your server but use whatever code from them that is helpful.

I hope I have remembered everything, but probably haven't so send me an email through the DayCom.co contact form if you have a question.